/* ============================================================
   ALWAYS FISHING HOSPITALITY GROUP — SITE STYLES
   Design Direction: Editorial luxury meets operational authority
   Palette: Deep charcoal, warm ivory, burnished gold accent
   Typography: Cormorant Garamond (display) + Barlow (body)
============================================================ */

/* ---- LOGO IMAGE ---- */
.nav-logo-img {
  height: 44px;
  width: auto;
  display: block;
  filter: brightness(0) invert(1); /* white for dark nav */
  transition: opacity var(--transition);
}
.nav-logo-img:hover { opacity: 0.8; }

/* Green logo — used on light/white backgrounds */
.logo-green {
  filter: none !important; /* show natural green color */
}

/* ---- BRAND LOGOS ---- */
.brand-logo-wrap {
  height: 110px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 4px;
  padding: 12px;
  overflow: hidden;
}
.brand-logo-img {
  max-height: 86px;
  max-width: 140px;
  width: auto;
  height: auto;
  object-fit: contain;
  display: block;
  transition: transform var(--transition);
}
.brand-card:hover .brand-logo-img { transform: scale(1.04); }
.brand-logo-text .brand-name {
  font-family: var(--font-display);
  font-size: 1.6rem;
  color: var(--charcoal);
}
.brand-card { text-decoration: none; display: block; overflow: hidden; }
.brand-card--dark {
  background: var(--charcoal);
}
.brand-card--dark p { color: rgba(255,255,255,0.55); }
.brand-card--dark .brand-divider { background: var(--gold); }
.brand-card--dark:hover { background: var(--dark); box-shadow: 0 8px 32px rgba(0,0,0,0.2); }

/* ---- FOOTER LOGO IMAGE ---- */
.footer-logo-img {
  height: 48px;
  width: auto;
  margin-bottom: 16px;
  display: block;
  filter: brightness(0) invert(1);
  opacity: 0.8;
}

/* ---- RESET & BASE ---- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --black: #0d0d0b;
  --charcoal: #1a1a17;
  --dark: #232320;
  --mid: #3a3a35;
  --warm-gray: #8a8a7e;
  --ivory: #f5f2ec;
  --warm-white: #faf8f4;
  --gold: #b8975a;
  --gold-light: #d4b47a;
  --gold-pale: #f0e6d0;
  --white: #ffffff;
  --font-display: 'Cormorant Garamond', Georgia, serif;
  --font-body: 'Barlow', system-ui, sans-serif;
  --font-condensed: 'Barlow Condensed', system-ui, sans-serif;
  --max-w: 1200px;
  --section-pad: 100px;
  --nav-h: 80px;
  --transition: 0.3s cubic-bezier(0.4, 0, 0.2, 1);
}

html { scroll-behavior: smooth; font-size: 16px; }
body { 
  font-family: var(--font-body); 
  background: var(--warm-white); 
  color: var(--charcoal); 
  line-height: 1.6;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a { text-decoration: none; color: inherit; }
ul { list-style: none; }

/* ---- TYPOGRAPHY ---- */
h1, h2, h3 { font-family: var(--font-display); font-weight: 400; line-height: 1.1; }
h1 { font-size: clamp(2.8rem, 6vw, 5.5rem); }
h2 { font-size: clamp(2rem, 4vw, 3.5rem); }
h3 { font-size: clamp(1.4rem, 2.5vw, 2rem); }
h4 { font-family: var(--font-condensed); font-size: 1.1rem; font-weight: 600; letter-spacing: 0.05em; text-transform: uppercase; }
h5 { font-family: var(--font-condensed); font-size: 0.9rem; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; }

em { font-style: italic; color: var(--gold); }
p { font-size: 1rem; color: var(--mid); line-height: 1.75; margin-bottom: 1rem; }
p:last-child { margin-bottom: 0; }

.lead-text { font-size: 1.2rem; font-weight: 500; color: var(--charcoal); }

/* ---- LAYOUT ---- */
.container { max-width: var(--max-w); margin: 0 auto; padding: 0 40px; }
.section-pad { padding: var(--section-pad) 0; }
.centered { text-align: center; }

/* ---- SECTION LABELS ---- */
.section-label {
  font-family: var(--font-condensed);
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 16px;
  display: block;
}
.section-label.light { color: var(--gold-light); }

/* ---- BUTTONS ---- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-condensed);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  padding: 16px 36px;
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: all var(--transition);
  white-space: nowrap;
}
.btn-primary {
  background: var(--gold);
  color: var(--black);
  border-color: var(--gold);
}
.btn-primary:hover {
  background: var(--gold-light);
  border-color: var(--gold-light);
  transform: translateY(-1px);
}
.btn-outline {
  background: transparent;
  color: var(--white);
  border-color: rgba(255,255,255,0.5);
}
.btn-outline:hover {
  border-color: var(--white);
  background: rgba(255,255,255,0.08);
}
.btn-outline-dark {
  background: transparent;
  color: var(--charcoal);
  border-color: var(--mid);
}
.btn-outline-dark:hover {
  border-color: var(--gold);
  color: var(--gold);
}
.btn-large { padding: 20px 48px; font-size: 0.9rem; }

/* ---- NAVIGATION ---- */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  height: var(--nav-h);
  display: flex;
  align-items: center;
  transition: background var(--transition), box-shadow var(--transition);
}
.nav.scrolled {
  background: rgba(13,13,11,0.97);
  backdrop-filter: blur(12px);
  box-shadow: 0 1px 0 rgba(255,255,255,0.06);
}
.nav-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 40px;
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 40px;
}
.nav-logo {
  display: flex;
  flex-direction: column;
  gap: 1px;
}
.logo-main {
  font-family: var(--font-condensed);
  font-size: 1.1rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  color: var(--white);
  line-height: 1;
}
.logo-sub {
  font-family: var(--font-condensed);
  font-size: 0.55rem;
  font-weight: 400;
  letter-spacing: 0.25em;
  color: var(--gold);
  text-transform: uppercase;
}
.nav-links {
  display: flex;
  align-items: center;
  gap: 8px;
}
.nav-links > li {
  position: relative;
}
.nav-links > li > a {
  font-family: var(--font-condensed);
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.8);
  padding: 8px 14px;
  transition: color var(--transition);
}
.nav-links > li > a:hover { color: var(--gold); }
.nav-cta {
  background: var(--gold) !important;
  color: var(--black) !important;
  padding: 10px 20px !important;
}
.nav-cta:hover { background: var(--gold-light) !important; }

.dropdown {
  position: absolute;
  top: 100%;
  left: 0;
  min-width: 240px;
  background: var(--charcoal);
  border: 1px solid rgba(255,255,255,0.08);
  padding: 8px 0;
  opacity: 0;
  pointer-events: none;
  transform: translateY(8px);
  transition: all 0.2s ease;
}
.has-dropdown:hover .dropdown {
  opacity: 1;
  pointer-events: all;
  transform: translateY(0);
}
.dropdown li a {
  display: block;
  padding: 10px 20px;
  font-family: var(--font-body);
  font-size: 0.85rem;
  color: rgba(255,255,255,0.7);
  transition: color var(--transition);
}
.dropdown li a:hover { color: var(--gold); }

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
}
.nav-toggle span {
  display: block;
  width: 24px;
  height: 1.5px;
  background: var(--white);
  transition: all var(--transition);
}

/* ---- HERO ---- */
.hero {
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  overflow: hidden;
}
.hero-bg {
  position: absolute;
  inset: 0;
  background: 
    radial-gradient(ellipse at 70% 50%, rgba(184,151,90,0.08) 0%, transparent 60%),
    linear-gradient(135deg, #0d0d0b 0%, #1a1a17 40%, #232320 100%);
}
.hero-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(to right, rgba(13,13,11,0.7) 0%, transparent 100%);
}
.hero-texture {
  position: absolute;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.04'/%3E%3C/svg%3E");
  opacity: 0.5;
}
.hero-content {
  position: relative;
  z-index: 2;
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 40px;
  padding-top: var(--nav-h);
  width: 100%;
}
.hero-eyebrow {
  font-family: var(--font-condensed);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 24px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.2s forwards;
}
.hero-headline {
  color: var(--white);
  max-width: 700px;
  margin-bottom: 28px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.4s forwards;
}
.hero-headline em { color: var(--gold); font-style: italic; }
.hero-sub {
  font-size: 1.05rem;
  color: rgba(255,255,255,0.65);
  max-width: 540px;
  line-height: 1.7;
  margin-bottom: 48px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.6s forwards;
}
.hero-ctas {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.8s forwards;
}
.hero-scroll-indicator {
  position: absolute;
  bottom: 48px;
  left: 50%;
  transform: translateX(-50%);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
  color: rgba(255,255,255,0.4);
  font-family: var(--font-condensed);
  font-size: 0.65rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
}
.scroll-line {
  width: 1px;
  height: 48px;
  background: linear-gradient(to bottom, rgba(255,255,255,0.4), transparent);
  animation: scrollPulse 2s ease-in-out infinite;
}

/* ---- VALUE PROP ---- */
.vp-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.vp-left h2 { margin-top: 8px; }
.vp-right .lead-text { margin-bottom: 20px; }
.callout-line {
  display: inline-block;
  margin-top: 24px;
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-style: italic;
  color: var(--gold);
  border-top: 1px solid var(--gold);
  padding-top: 16px;
}

/* ---- OPERATOR ADVANTAGE ---- */
.bg-dark { background: var(--charcoal); }
.bg-warm { background: var(--ivory); }

.operator-advantage h2.light { color: var(--white); margin: 16px auto 60px; max-width: 600px; }
.operator-advantage h2.light em { color: var(--gold-light); }

.compare-grid {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 0;
  max-width: 900px;
  margin: 0 auto;
}
.compare-col {
  padding: 40px;
  border: 1px solid rgba(255,255,255,0.08);
}
.compare-without { border-color: rgba(255,255,255,0.06); background: rgba(255,255,255,0.02); }
.compare-with { border-color: rgba(184,151,90,0.3); background: rgba(184,151,90,0.05); }

.compare-header {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 28px;
}
.compare-icon {
  font-size: 1rem;
  width: 28px;
  height: 28px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
}
.compare-without .compare-icon { color: rgba(255,255,255,0.3); border: 1px solid rgba(255,255,255,0.15); }
.compare-with .compare-icon { color: var(--gold); border: 1px solid var(--gold); }

.compare-col h3 {
  font-family: var(--font-condensed);
  font-size: 1rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.compare-without h3 { color: rgba(255,255,255,0.5); }
.compare-with h3 { color: var(--gold); }

.compare-col ul li {
  padding: 10px 0;
  border-bottom: 1px solid rgba(255,255,255,0.05);
  font-size: 0.9rem;
  color: rgba(255,255,255,0.6);
  position: relative;
  padding-left: 0;
}
.compare-with ul li { color: rgba(255,255,255,0.85); }
.compare-col ul li:last-child { border-bottom: none; }

.compare-divider {
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 0 20px;
}
.compare-vs {
  font-family: var(--font-condensed);
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.15em;
  color: rgba(255,255,255,0.2);
  writing-mode: vertical-rl;
  text-transform: uppercase;
}
.operator-closing {
  text-align: center;
  margin-top: 56px;
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-style: italic;
  color: var(--gold-light);
}

/* ---- SERVICES GRID ---- */
.services-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin: 48px 0;
  border: 1px solid rgba(0,0,0,0.08);
}
.service-card {
  display: block;
  padding: 48px 36px;
  border-right: 1px solid rgba(0,0,0,0.08);
  transition: all var(--transition);
  position: relative;
  overflow: hidden;
}
.service-card::before {
  content: '';
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 3px;
  background: var(--gold);
  transform: scaleX(0);
  transition: transform var(--transition);
}
.service-card:hover::before { transform: scaleX(1); }
.service-card:hover { background: var(--ivory); }
.service-card:last-child { border-right: none; }
.service-card--featured { background: var(--charcoal); }
.service-card--featured h3 { color: var(--white); }
.service-card--featured p { color: rgba(255,255,255,0.6); }
.service-card--featured .service-card-num { color: var(--gold); }
.service-card--featured .service-link { color: var(--gold); }
.service-card--featured:hover { background: var(--dark); }

.service-card-num {
  font-family: var(--font-condensed);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  color: var(--gold);
  margin-bottom: 24px;
  display: block;
}
.service-card h3 { font-size: 1.3rem; margin-bottom: 16px; }
.service-card p { font-size: 0.875rem; line-height: 1.65; color: var(--warm-gray); }
.service-link {
  display: inline-block;
  margin-top: 24px;
  font-family: var(--font-condensed);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--gold);
  transition: letter-spacing var(--transition);
}
.service-card:hover .service-link { letter-spacing: 0.22em; }

.services-cta-wrap { text-align: center; margin-top: 16px; }

/* ---- BRANDS ---- */
.brands { }
.brands h2 { margin: 8px 0 20px; }
.section-intro { font-size: 1rem; color: var(--warm-gray); margin-bottom: 48px; max-width: 600px; }
.brands-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
}
.brand-card {
  background: var(--warm-white);
  padding: 40px 32px;
  transition: all var(--transition);
}
.brand-card:hover { background: var(--white); box-shadow: 0 8px 32px rgba(0,0,0,0.08); }
.brand-name {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 400;
  color: var(--charcoal);
  margin-bottom: 16px;
}
.brand-divider {
  width: 32px;
  height: 1px;
  background: var(--gold);
  margin-bottom: 16px;
}
.brand-card p { font-size: 0.875rem; color: var(--warm-gray); margin: 0; }
.brands-closing {
  margin-top: 48px;
  font-family: var(--font-display);
  font-size: 1.2rem;
  color: var(--warm-gray);
  text-align: center;
}
.brands-closing em { color: var(--gold); }

/* ---- MARKETS ---- */
.markets h2 { margin: 8px 0 48px; }
.markets-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border: 1px solid rgba(0,0,0,0.08);
  margin-bottom: 48px;
}
.market-item {
  display: flex;
  flex-direction: column;
  gap: 12px;
  padding: 32px 28px;
  border-right: 1px solid rgba(0,0,0,0.08);
  border-bottom: 1px solid rgba(0,0,0,0.08);
  transition: all var(--transition);
}
.market-item:hover { background: var(--ivory); }
.market-item:nth-child(3n) { border-right: none; }
.market-num {
  font-family: var(--font-condensed);
  font-size: 0.65rem;
  letter-spacing: 0.2em;
  color: var(--gold);
  font-weight: 600;
}
.market-item h4 { color: var(--charcoal); font-size: 0.95rem; }
.markets-cta { text-align: center; }

/* ---- PROOF ---- */
.proof-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.proof-left h2.light { color: var(--white); margin: 12px 0 24px; }
.proof-left h2.light em { color: var(--gold-light); }
.light-text { color: rgba(255,255,255,0.6) !important; }
.light-text p { color: rgba(255,255,255,0.6); }

.proof-items { display: flex; flex-direction: column; gap: 0; }
.proof-item {
  padding: 18px 0;
  border-bottom: 1px solid rgba(255,255,255,0.06);
  font-size: 0.9rem;
  color: rgba(255,255,255,0.75);
  font-family: var(--font-body);
  display: flex;
  align-items: center;
  gap: 16px;
}
.proof-item::before {
  content: '';
  width: 6px;
  height: 6px;
  background: var(--gold);
  border-radius: 50%;
  flex-shrink: 0;
}

/* ---- FINAL CTA ---- */
.final-cta { background: var(--warm-white); }
.final-cta-inner { text-align: center; max-width: 600px; margin: 0 auto; }
.final-cta-inner h2 { margin-bottom: 20px; }
.final-cta-inner p { color: var(--warm-gray); margin-bottom: 40px; font-size: 1rem; }
.cta-group { display: flex; gap: 16px; justify-content: center; flex-wrap: wrap; }
.budget-note {
  margin-top: 32px;
  font-size: 0.8rem;
  color: var(--warm-gray);
  font-style: italic;
  font-family: var(--font-display);
}

/* ---- FOOTER ---- */
.footer { background: var(--black); padding: 80px 0 40px; }
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 60px;
  margin-bottom: 60px;
}
.footer-logo {
  font-family: var(--font-condensed);
  font-size: 1rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  color: var(--white);
  line-height: 1.3;
  margin-bottom: 20px;
}
.footer-logo span { font-size: 0.55rem; letter-spacing: 0.25em; color: var(--gold); }
.footer-brand p { font-size: 0.85rem; color: rgba(255,255,255,0.4); }
.footer-col h5 { color: var(--gold); margin-bottom: 20px; }
.footer-col ul li { margin-bottom: 10px; }
.footer-col ul li a { font-size: 0.85rem; color: rgba(255,255,255,0.5); transition: color var(--transition); }
.footer-col ul li a:hover { color: var(--gold); }
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.06);
  padding-top: 32px;
  text-align: center;
}
.footer-bottom p { font-size: 0.75rem; color: rgba(255,255,255,0.25); margin: 0; }

/* ---- PAGE HERO (INNER PAGES) ---- */
.page-hero {
  background: var(--charcoal);
  padding: 160px 0 100px;
  position: relative;
  overflow: hidden;
}
.page-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse at 80% 50%, rgba(184,151,90,0.07) 0%, transparent 60%);
}
.page-hero .container { position: relative; z-index: 1; }
.page-hero-eyebrow { 
  font-family: var(--font-condensed);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 20px;
  display: block;
}
.page-hero h1 { color: var(--white); max-width: 700px; margin-bottom: 24px; }
.page-hero h1 em { color: var(--gold); }
.page-hero p { color: rgba(255,255,255,0.6); max-width: 560px; font-size: 1.05rem; margin-bottom: 40px; }

/* ---- CONTENT SECTIONS ---- */
.content-block { padding: 80px 0; }
.content-block h2 { margin-bottom: 24px; }
.content-block h2 em { color: var(--gold); }

.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
.three-col { display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; }

/* ---- FEATURE LISTS ---- */
.feature-list { display: flex; flex-direction: column; gap: 0; }
.feature-list li {
  padding: 14px 0;
  border-bottom: 1px solid rgba(0,0,0,0.07);
  font-size: 0.9rem;
  color: var(--mid);
  display: flex;
  align-items: center;
  gap: 12px;
}
.feature-list li::before {
  content: '';
  width: 6px;
  height: 6px;
  background: var(--gold);
  border-radius: 50%;
  flex-shrink: 0;
}
.feature-list.light li { color: rgba(255,255,255,0.7); border-color: rgba(255,255,255,0.07); }
.feature-list.light li::before { background: var(--gold-light); }

/* ---- STEP CARDS ---- */
.steps-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; }
.step-card {
  padding: 40px 32px;
  border-right: 1px solid rgba(0,0,0,0.08);
  position: relative;
}
.step-card:last-child { border-right: none; }
.step-num {
  font-family: var(--font-display);
  font-size: 3rem;
  color: var(--gold-pale);
  line-height: 1;
  margin-bottom: 16px;
}
.step-card h4 { margin-bottom: 12px; color: var(--charcoal); }
.step-card p { font-size: 0.875rem; }

/* ---- CALLOUT BOX ---- */
.callout-box {
  background: var(--charcoal);
  padding: 48px;
  text-align: center;
  margin: 60px 0;
}
.callout-box p {
  font-family: var(--font-display);
  font-size: 1.6rem;
  font-style: italic;
  color: var(--gold-light);
  margin: 0;
  line-height: 1.4;
}

/* ---- TIER CARDS ---- */
.tier-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; }
.tier-card {
  padding: 48px 36px;
  border: 1px solid rgba(0,0,0,0.08);
  border-right: none;
  transition: all var(--transition);
}
.tier-card:last-child { border-right: 1px solid rgba(0,0,0,0.08); }
.tier-card--featured {
  background: var(--charcoal);
  border-color: var(--charcoal);
}
.tier-card--featured h3 { color: var(--white); }
.tier-card--featured p { color: rgba(255,255,255,0.6); }
.tier-card--featured .tier-label { color: var(--gold); }
.tier-label {
  font-family: var(--font-condensed);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 8px;
  display: block;
}
.tier-badge {
  font-family: var(--font-condensed);
  font-size: 0.6rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--gold);
  background: rgba(184,151,90,0.15);
  padding: 4px 10px;
  display: inline-block;
  margin-top: 8px;
}

/* ---- FORM STYLES ---- */
.form-section { background: var(--ivory); }
.form-grid { display: grid; grid-template-columns: 1fr 1.5fr; gap: 80px; align-items: start; }
.form-wrap { background: var(--white); padding: 48px; }
.form-group { margin-bottom: 24px; }
.form-group label {
  display: block;
  font-family: var(--font-condensed);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--charcoal);
  margin-bottom: 8px;
}
.form-group input,
.form-group select,
.form-group textarea {
  width: 100%;
  padding: 14px 18px;
  border: 1px solid rgba(0,0,0,0.15);
  background: var(--warm-white);
  font-family: var(--font-body);
  font-size: 0.9rem;
  color: var(--charcoal);
  transition: border-color var(--transition);
  outline: none;
  border-radius: 0;
  -webkit-appearance: none;
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus { border-color: var(--gold); }
.form-group textarea { min-height: 120px; resize: vertical; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }

/* ---- ANIMATIONS ---- */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(20px); }
  to { opacity: 1; transform: translateY(0); }
}
@keyframes scrollPulse {
  0%, 100% { opacity: 0.4; }
  50% { opacity: 0.8; }
}
.fade-up {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}
.fade-up.visible { opacity: 1; transform: translateY(0); }

/* ---- RESPONSIVE ---- */
@media (max-width: 1024px) {
  :root { --section-pad: 72px; }
  .services-grid { grid-template-columns: repeat(2, 1fr); }
  .brands-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 40px; }
  .vp-grid, .proof-grid, .two-col { grid-template-columns: 1fr; gap: 48px; }
  .compare-grid { grid-template-columns: 1fr; }
  .compare-divider { display: none; }
  .steps-grid { grid-template-columns: repeat(2, 1fr); }
  .markets-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 768px) {
  :root { --section-pad: 56px; }
  .container { padding: 0 24px; }
  .nav-inner { padding: 0 24px; }
  .nav-links {
    display: none;
    position: fixed;
    top: var(--nav-h);
    left: 0; right: 0; bottom: 0;
    background: var(--black);
    flex-direction: column;
    align-items: stretch;
    padding: 32px 24px;
    gap: 0;
    overflow-y: auto;
  }
  .nav-links.open { display: flex; }
  .nav-links > li > a { padding: 16px 0; font-size: 1rem; border-bottom: 1px solid rgba(255,255,255,0.06); }
  .nav-toggle { display: flex; }
  .dropdown { display: none; }
  .hero-content { padding: 0 24px; padding-top: calc(var(--nav-h) + 20px); }
  .services-grid { grid-template-columns: 1fr; }
  .service-card { border-right: none; border-bottom: 1px solid rgba(0,0,0,0.08); }
  .brands-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; gap: 32px; }
  .tier-grid { grid-template-columns: 1fr; }
  .tier-card { border-right: 1px solid rgba(0,0,0,0.08); border-bottom: none; }
  .form-grid { grid-template-columns: 1fr; }
  .form-row { grid-template-columns: 1fr; }
  .three-col { grid-template-columns: 1fr; }
  .steps-grid { grid-template-columns: 1fr; }
  .step-card { border-right: none; border-bottom: 1px solid rgba(0,0,0,0.08); }
  .markets-grid { grid-template-columns: 1fr; }
  .cta-group { flex-direction: column; align-items: center; }
  .hero-ctas { flex-direction: column; }
  .btn { width: 100%; text-align: center; }
  .compare-col { padding: 28px 20px; }
  .callout-box { padding: 32px 24px; }
  .callout-box p { font-size: 1.2rem; }
  h2 { font-size: 2rem; }
  h1 { font-size: 2.6rem; }
}

@media (max-width: 480px) {
  h1 { font-size: 2.2rem; }
  h2 { font-size: 1.75rem; }
  .page-hero { padding: 130px 0 72px; }
}